Making It in The Toy Industry with The Toy Coach
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
Making It in The Toy Industry with The Toy Coach
#225: The Secrets of A Successful Toy Licensing Deal with Lee Allentuck
Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden licensing deals. Whether you're a seasoned inventor or a newbie in the toy world, there's a nugget of wisdom here for everyone.
What are the secrets to a successful toy pitch?
Episode 225 zeroes in on the nuanced relationship-building in the pitch process. Learn how showcasing your background, even outside the toy industry, can play a critical role in catching a company's eye. Lee Allentuck likens the pitch process to job interviews and emphasizes the necessity of a brief yet impactful self-introduction.
Stop playing with your toy idea, and learn to create a seriously impactful pitch in this episode. Tune in, take notes, and prepare to conquer the toy industry.
3 Key Takeaways:
- Discover the Secrets to a Successful Licensing Deal [Timestamp: 15:42] Find out the keys to negotiating a winning licensing agreement for your toy inventions! Lee Allentuck shares invaluable insights on being realistic about product value, ensuring fairness in negotiations, and protecting intellectual property.
- Learn About the Essential Connection Between STEM Toys and Creative Development [Timestamp: 21:30] Learn how working with Blue Marble's STEM-focused products has influenced innovative toy development and discover Lee Allentuck's personal passion for STEM education, which fuels his professional journey.
- Unlock the Professional Approach to Pitching Toy Ideas [Timestamp: 10:56] Learn the importance of a brief self-introduction and professional presentation in the toy industry's pitch process. Lee Allentuck compares it to a job interview, emphasizing marketing, experience, and credibility to stand out, just like top stars in the entertainment industry.
For the links mentioned in today's episode, visit thetoycoach.com/225
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