#235: How to Use Consent-Based Email Marketing To Sell More Toys

Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode.

Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged.

How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it’s a surefire way to tank your reputation, deliverability, and those all-important open rates.

Tarzan joins the show to get real about to build a valid email list—whether it’s with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button.


💡 EPISODE CLIFF NOTES:

• Want to keep your subscribers happy? Find out how informed consent can transform your email game. [08:23].
• Learn the secret to avoiding legal issues and ensuring high email deliverability by understanding the power of genuinely informed consent.
• Ever thought a toy company email could be... fun? Tarzan rewrites one with a killer opening line using non-linear storytelling. [15:07].
• Azhelle Wade and Tarzan Kay ideate email marketing strategies specific for the toy industry, such as humanized brand representation [18:00].
• One simple trick to reduce your unsubscribe rates and improve the subscriber experience—don’t miss it. [23:45].
  
  

For the links mentioned in this episode visit: www.thetoycoach.com/235