Making It in The Toy Industry with The Toy Coach
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
Making It in The Toy Industry with The Toy Coach
#241: What This Bold Merger Means for the People of Play Innovation Conference with Greg Ahearn and Mary Couzin
Curious about what happens when major toy industry players team up?
In this episode of Making It In The Toy Industry, host Azhelle Wade cracks open the toy box on the epic merger between The Toy Association and People of Play. You’ll hear straight from the toy legends — Mary Couzin and Greg Ahearn—as they give us backstage passes on their big plans for events like POP Week and ChiTAG, and how this merger is shaking things up for the toy industry. The guests shared what sparked this merger and the opportunities that await toy creators, inventors, and enthusiasts in the long run.
You’ll also get to hear solid tips on how to make the most of toy fairs and events like pitching, networking, and thriving in an industry that's always leveling up. Whether you're a toy biz vet or just starting to dip your toes in the toy industry, LISTEN to this episode because it is packed with everything you need to level up your toy game!
Listen For These Important Moments
- 01:36 The Major Merger: The Toy Association and People of Play
- 08:27 Maintaining the Spirit of POP
- 13:11 Immediate Changes and Future Plans
- 20:00 Nostalgic Toys and Their Comebacks
- 21:35 ChiTAG and POP Week: Coming this November 2024!
- 24:15 Young Inventor Challenge and Industry Opportunities
- 25:57 Networking Tips for New Inventors
- 29:52 How to Make the Most of ChiTAG and POP Week
- 32:55 Encouraging New Toy Inventors
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<