Making It in The Toy Industry with The Toy Coach
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
Making It in The Toy Industry with The Toy Coach
#243: Vendors VS Sales Reps: A Storytelling Sales Showdown with Tres Patten and Rachel Jones
Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing?
In today’s episode, we will talk about the magic of storytelling in the toy industry! We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market.
Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who’s ready to level up through the art of storytelling!
Listen For These Important Moments
- 02:26 The Storytelling Face-Off Begins
- 05:49 Defining Storytelling in Sales
- 06:53 Building Trust Through Product Experience
- 14:30 Adapting Storytelling for Tough Sales
- 18:26 Understanding the Roles: Vendor vs. Sales Rep
- 25:38 Rediscovering Passion in Sales
- 26:08 Navigating the Emotional Rollercoaster of Sales
- 26:50 Balancing Work and Personal Life
- 28:42 The Importance of Flexibility in Sales
- 31:32 Building Relationships Through Storytelling
- 36:26 When Storytelling Falls Flat
- 41:32 Favorite Toys of Tres and Rachel
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<