Making It in The Toy Industry with The Toy Coach
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
Making It in The Toy Industry with The Toy Coach
#244: Choosing The Right Crowdfunding Platform For Your Launch with Lisa Ferland
Have you ever wondered what it takes to successfully launch on a crowdfunding platform?
Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds.
In this episode of Making It In The Toy Industry, host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators!
Listen For These Important Moments
- 05:25 Lisa’s Journey: From Editing Stories to Crowdfunding Consulting
- 11:22 The First Steps for a Successful Kickstarter Launch
- 18:47 Indicators That Crowdfunding Might Be Right for You
- 24:30 The Importance of Building an Audience for Crowdfunding Success
- 30:56 Engaging and Maintaining a Community of Backers
- 36:45 The Role of Visuals and Multimedia in Kickstarter Success
- 41:03 The Significance of the Pre-Launch Phase in Crowdfunding
- 49:20 Understanding and Navigating the U-Shaped Curve of Campaigns
- 55:12 Key Elements of Post-Launch Engagement for Repeat Backers
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<