Making It in The Toy Industry with The Toy Coach
How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |
Making It in The Toy Industry with The Toy Coach
#245: Crazy Aaron’s Secret Formula for Perfect Putty with Aaron Muderick
Have you ever wondered how a simple office toy evolved into a toy phenomenon?
In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus.
Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaron’s insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you don’t want to miss!
Listen For These Important Moments
- 00:36 Aaron's Journey: From Silicon Valley to Putty Innovator
- 02:35 The Slime Craze and Establishing a Permanent Footprint
- 04:02 Developing Thinking Putty for Adults
- 05:13 The Accidental Discovery of Putty
- 07:24 The First Steps to Entrepreneurship
- 09:27 Scaling Up: From Office Pool to Retail Success
- 15:51 The Importance of Focus and Specialization
- 19:41 Sustainability and Local Manufacturing
- 25:01 Navigating the Slime Craze
- 30:48 Quality and Consistency
- 35:19 Innovations and Future Trends
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<