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Making It in The Toy Industry | Start A Toy Business
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China?
These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea.
Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.
Meet Your Host
Azhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.
Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!
Making It in The Toy Industry | Start A Toy Business
#255: 5 Lessons to Take You From Hidden Genius to Rising Star Toy Inventor
Let’s face it: toy brands get almost ALL the glory, but the inventors behind the product—people like you—deserve the spotlight too. In this episode of Making It in the Toy Industry, I’m sharing 5 lessons to take you from hidden genius to rising star, inspired by my own experience and my recent convo with Tim Walsh, inventor of ‘Blurt!’.
We’re talking about why advocating for yourself matters (yes, you can request your name on the box), how to time your ideas to ride the perfect trend wave, and why pitching just one idea is a rookie mistake. (Spoiler: you need a whole pipeline of concepts.)
I’ll also give some insight into how to spot the white space in the market, using data-focused tools and cross-industry trends.
Hit play if you agree with me and Tim Walsh that toy and game inventors are criminally unrecognized. 🙂
Listen For These Important Moments:
- [00:01:46] - Recognition for Toy Creators
- [00:07:27] - Collaborating with the Industry
- [00:10:55] - Designing for Connection
- [00:12:25] - Playtesting in Real-World Environments
- [00:14:10] - Timing and Persistence
- [00:18:23] - Pitching Multiple Ideas
- [00:20:50] - Finding White Space
- [00:23:28] - Drawing Inspiration from Other Industries
Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<